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During World War I the Chasseurs Alpins,
nicknamed "les Diables Bleus," were well known French
soldiers. They first gained attention when their unique training
and alpine knowledge was counted upon to break the stalemate
of trench warfare in their native region of the French Alps.
Unfortunately the Vosges Campaign in March, 1915, failed to
alter the status quo even though the Blue Devils won accolades
for their courage. However, their distinctive blue uniform
with flowing cape and jaunty beret captured public imagination.
When the United States entered the war, units of the French
Blue Devils toured the country helping raise money in the
war effort. Irving Berlin captured their spirit in song describing
them as "strong and active, most attractive . . . those
Devils, the Blue Devils of France."
As the war was ending in Europe, the
Trinity College Board of Trustees lifted its quarter-century
ban of football on campus. After playing an intramural class
schedule for one year, Trinity began intercollegiate competition
in 1920. That first year the traditional nomenclature of the
Trinity Eleven, the Blue and White or the Methodists (as opposed
to the Baptists of nearby Wake Forest) described the team.
In September, 1921, the student newspaper, the Trinity Chronicle,
launched a campaign for a "catchy name, one of our own
possession that would be instantly recognizable nationwide
in songs, yells and publicity." At a campus pep rally
to stir up enthusiasm it was pointed out that Georgia Tech
was gaining recognition as the "Golden Tornados"
and that rival North Carolina State College had recently adopted
the name "Wolf Pack." There were numerous nominations
including Catamounts, Grizzlies, Badgers, Dreadnaughts, and
Captains which was in honor of the well-liked Coach W. W.
"Cap" Card. Believing a choice utilizing the school
colors of dark blue and white to be appropriate, the newspaper
editors urged a selection from among the nominations of Blue
Titans, Blue Eagles, Polar Bears, Blue Devils, Royal Blazes,
or Blue Warriors. None of the nominations won strong favor
but Blue Devils apparently had enough support to elicit the
criticism that it would arouse opposition on the Methodist
campus "for obvious reasons," and that it might
prove risky and jeopardize football if a controversial name
were used at that particular time. The football season passed
with no official selection of a name.
As the campus leaders from the Class
of 1923 made plans for their senior year, they decided to
select a name since the desired results by democratic nomination
and vote had been inconclusive. The editors of The Archive
and The Chanticleer, two of the other student publications,
agreed that the newspaper staff should choose a name and "put
it over." Thus William H. Lander, as editor-in-chief,
and Mike Bradshaw, as managing editor, of the Trinity Chronicle
began the academic year 1922-23 referring to the athletic
teams as the Blue Devils. Their class had been the first post-war
freshmen and the student body was full of returning veterans
so the name needed no explanation. Acknowledging that it was
somewhat unpopular, they nevertheless believed it to be the
best name nominated. Neither the college press nor the cheerleaders
used the name that first year. In fact, The Chanticleer made
fun of the selection and process by quoting someone saying
"We will use blew devvies even if no one else does."
Much to the editor's surprise no opposition materialized,
not even from the college administration. The Chronicle staff
continued its use and through repetition, Blue Devils eventually
caught on.
Today the origin of the university
mascot is virtually forgotten even though its instant, national
recognition has long been established. With the popular Red
Devil mascot frequently being challenged throughout the country,
the origin of Duke's Blue Devil is one of the most often requested
items of information in the University Archives. Questioners
are universally surprised to discover its origin is more military
and patriotic than religious.
-Thanks to William E. King, Duke University Archivist
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