| |
Case Studies
Case Study 1: GlaxoSmithKline

As one of the world’s leading pharmaceutical
companies, GlaxoSmithKline (GSK) has been successful on its self-proclaimed
“quest to improve the quality of human life by enabling people to
do more, feel better and live longer”. As a leader in four major
therapeutic areas—anti-infectives, central nervous system, respiratory
and gastro-intestinal/metabolic—GSK provides a numerous variety
of popular pharmaceuticals for tremendous profit. Although head-quartered
in the U.K., Research Triangle Park (RTP), North Carolina acts as
the companies U.S. command center, providing the state with vast
investment and employment. In the 2003 Annual Report, GSK reported
worldwide sales of $35.2 billion, for a 7% share of the world’s
pharmaceutical market, and over $1 billion of sales in the RTP location
alone. To operate the pharmaceutical giant, GSK employs over 100,000
employees worldwide, with over 8,500 North Carolinian employees
in the RTP.1
In addition to the capital investment
and employment opportunities benefiting North Carolina, GSK also
has made a strong commitment to the state through its “North Carolina
GSK Foundation”. As stated on the company’s website, “The North
Carolina GlaxoSmithKline Foundation supports activities in North
Carolina that help meet the educational and health needs of today's
society and future generations. The Foundation focuses on programs
that emphasize the understanding and application of health, science
and education at all academic and professional levels”. Additionally,
the website provides the following information about the grants
rewarded in 2001 alone:
Duke University Terry Sanford Institute of Public Policy
A $200,000 grant will launch the Institute's program on Multi-Sector
Public Policy, which will promote and sponsor leading scholarly
and policy research and develop innovative courses and other educational
activities focusing on the multi-sectoral aspect of public policy.
The MSPP program holds the promise of substantively impacting public
policy problems in the Triangle and the state, as well as on national
and international fronts.
Eisenhower Exchange Fellowships
A grant of $160,000 over four years will sponsor two individuals
for Eisenhower Fellowships, which help ready the next generation
of leaders in the Triangle area. Fellows are chosen among local
talent and are sponsored for a multi-week trip abroad to explore
issues of vital concern to the Triangle region. They then share
their experiences and work with regional leaders to implement and
disseminate the new approaches which they observed overseas.
Louisburg
College Learning Partners Program
A $200,000 grant will provide funding for twenty scholarships for
low-income, minority students with learning disabilities to attend
Louisburg College and participate in the Learning Partners program.
Learning Partners is among just a few post-secondary programs nationwide
that offers specialized faculty, reading labs, technology aids and
one-on-one interaction with instructors and residence advisors to
provide critical training to students with learning disabilities.
North
Carolina Central University Foundation
Women in Science Scholars Program
A $27,000 grant establishes North
Carolina Central University's participation in the Women in Science
Scholars Program, a unique mentoring enterprise that encourages
women undergraduates in North Carolina to pursue careers in the
sciences while raising awareness of job opportunities in various
scientific fields. NCCU's participation will enrich the school's
undergraduate science studies and enhance the support of female
students in scientific research.
North
Carolina Community Colleges Foundation
A grant of $1,000,000 over three years will support the establishment
of an Endowment for Teacher Preparation, which will be utilized
to increase the number of teachers produced and available to meet
the needs of rural and underserved school districts. The Endowment
addresses the tremendous shortage of elementary and secondary school
teachers that exists in the state by providing degree programs through
local community colleges.
Recording
for the Blind and Dyslexic
A $25,000 grant will support the Western North Carolina Literacy
Initiative by providing fifty individual memberships to Recording
for the Blind and Dyslexic for students who have been diagnosed
with a print disability. This service will fill an unmet need, bringing
extensive reading resources to learning-disabled children in the
five rural counties of Western
North Carolina for the first time.
University of North Carolina at Chapel Hill
ECHO Program
A grant of $1,400,000 over four years will help the UNC Program
on Ethnicity, Culture and Health Outcomes (ECHO) reduce health disparities
that exist among different ethnicities, cultures and socioeconomic
groups in the state. UNC's innovative, multi-disciplinary program
utilizes community interactions and service, information dissemination,
training future health professionals and inter-institutional collaboration
to improve the health status of all North
Carolinians.2
As is evident, GlaxoSmithKline is
a corporation that has benefited North Carolina both economically
and socially, through outstanding business practices and community-conscience
behavior. In an era when jobs are at a premium in North Carolina,
continued collaboration between the state and GSK appears to be
a win-win situation, as more residents find employment and GSK continues
to profit, while still giving back to society. The precedent set
by GSK that success is possible in RTP must surely encourage state
officials to continue training a workforce that is competent in
pharmaceutical manufacturing. Undoubtedly, the low-skill labor that
was once prevalent in North Carolina must be upgraded to continue
to attract cutting-edge biotech companies. Only then will North
Carolina’s currently struggling economy become vibrant and prosperous
once-again.
Case Study 2: Affinergy

Incorporated
in March 2003, Affinergy Inc. is one of many small, growing biotech
firms located in North Carolina’s Research Triangle Park (RTP).
In stark contrast to the colossal, multinational operations of GlaxoSmithKline,
Affinergy Inc. was created and developed primarily utilizing North
Carolina’s educational and industrial system. For the purpose of
our website, a case study of Affinergy highlights the many resources
and institutions available to growing biotech firms in North Carolina
and demonstrates why government promotion of the industry might
just save its economy.
In
June of 2000, two scientists at Duke University started work on
a “biological glue” that would regulate biology on the surfaces
of medical devices. In theory, Dr. Mark Grinstaff and Dr. Daniel
Kenan both believed that such a biomedical coating could be used
to prevent infections, improve integration of devices in the body,
and create new medical products.1 Throughout 2001, the
doctors demonstrated that polymer-specific substrates could be attached
to medical devices. In November of the same year, the doctors applied
for provisional patents and prepared for the business aspect of
applying their technology. Come 2002, a program at Duke University’s
Fuqua Graduate School of Business, titled the New Venture Clinic,
gave 5 students a chance to investigate the commercialization potential
of the biomedical coating. The technology had potential, and in
March 2003, Affinergy was incorporated as a C corporation. One month
later, Affinergy was awarded a $1.8 million grant from the National
Institute of Health to further develop their technology. Over the
next year, Affinergy created 7 high-skill jobs to finish their business
plan, raise capital and manage the corporation. Then, in October
2003, in an attempt to expedite commercial applications, Affinergy
moved into the BD BioVenture Center to set up laboratory operations
and explore collaboration opportunities. Of importance, the BioVenture
Center in Research Triangle Park allows emerging biotech corporations
“to quickly establish laboratory operations while leveraging the
significant infrastructure of a Fortune 500 company”.2 The
success of Affinergy has not gone unnoticed and the Center for Entrepreneurial
Development recently selected the corporation to be a presenting
company at Venture 2004, the Southeast's premier venture financing
conference in Chapel Hill, NC. Most recently, Affinergy “signed
an exclusive worldwide license for the ‘Interfacial Biomaterials’
coatings technology developed at Duke University. The license agreement
includes patent applications and coating materials that have already
been developed”.3 With the completion of licensing, Affinergy
will now begin what is certain to be a highly profitable commercial
sale of their technology. On the future of Affinergy, Dr. Robert
L. Taber, vice chancellor of the Duke Medical Center says, "With
its new laboratory facilities in the Becton Dickinson Technologies
incubator, Affinergy appears ready to develop the Interfacial Biomaterials
technology quickly. We believe these coatings have the potential
to improve the quality of health care across many different fields."4
The institutions of North Carolina
have provided Affinergy with the resources to create, develop and
market a highly technical product. With success, Affinergy will
give back to the system through employment of North Carolinians
and capital investment. Similar to GlaxoSmithKline, a win-win situation
results when North Carolina promotes the biotechnology industry.
|