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MARKET PROFILES

     

The wine market spans the globe, and in doing so, must deal with the varying tastes and preferences of the major wine markets. Those markets include countries in the Americas, Europe, Asia, and the Pacific. These different markets are thus profiled briefly below.

 

Global Wine Market  
  • Revenues: $213.8 billion
    • Still wine: $166.9 billion
      • 78.1% of market’s overall value
    • Sparkling wine: $37.7 billion
      • 17.6% of market’s aggregate revenues
  • Compound Annual Growth Rate: 2.6% between 2001-2005
  • Consumption volumes:
    • CAGR: 1.2%
    • Value: 18.9 billion liters
 

 

European Market

  • Includes: France, Germany, The United Kingdom, Belgium, Spain, Italy, Norway Sweden, Denmark, the Netherlands, Russia, Poland, the Czech Republic, Hungary
  • Revenues: $169.6 billion
    • 79.3% of the global wine markets value
  • CAGR: 2.3%

American Market

  • Includes USA, Canada, Brazil, Mexico
    • Revenues: $13.4 billion            
      • 14.4%
    • CAGR: 3.9%
      • Fastest growth rate
    • Large volumes of cheap specialty spirits are consumed in Asia-Pacific and Latin America

Asian-Pacific Market

  • Includes: Australia, China, India, Japan, Singapore, South Korea, Taiwan

 

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