Timeline: 1930 - Present

Today, wine is more popular that ever, consisting of an industry that stretches across the globe. Wine has not been immune to the current trends of outsourcing and offshoring, as producers become larger and grapes are bought by the ton, wine-makers compete for the lowest cost to production and the best quality grapes and land. Vineyards exist on many continents, from North America to Europe to Asia to Australia. The wine market has also changed with time, as consumer preferences change and the fight between quality and quantity influences the production and organization styles of the different companies that produce wine around the world.