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Wine production in the U.S. is highly centralized in California, where 90% of the total U.S. production takes place. Most of the remaining production takes place in New York. There are a number of large wineries like Robert Mondavi Winery and a number of diversified conglomerates and wine groups, such as Continental Group, who bought Robert Mondavi Winery in 2004. Sales throughout the United States have done well, as consumers gain more knowledge about wine and become more health conscious. Nonetheless, competitively priced wine from other regions, especially “glut-ridden” Australia in 2005, constrained growth in the states. The Napa and Sonoma Valleys are known for their premium wines, and a majority of California wineries are centralized in these northern regions. Even given the numerous domestic wines, Americans still choose to import more than they export, hence demonstrating their craving for foreign goods. Reasons for success: - Many producers have made an effort to educate their consumers in order to make the beverage seem more welcoming.
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