Case Study -
Print ad and television advertisement storyboard for 7-11 Convenience Stores

Problem
7-11 suffers from a negative image among consumers, and is unable to distinguish itself from its competitors in a way that provides true value in the eyes of the consumer.

Solution
7-11's core roots stem from providing convenience to its consumers. We decided to center our IMC campaign around how 7-11 delivers a personable and personalized convenience.