David Neal currently teaches Psychology of Consumers (PSY 115) and Research Methods in Social Psychology (PSY 185 BS). Course synopses can be found below.
Psychology of Consumers (PSY 115)
Course synopsis: The psychology of consumers and ways of influencing consumer behavior. How knowledge of consumer psychology and behavior is used to develop marketing techniques. How to use consumer psychology in making business decisions; the ethical issues associated with consumer influence.
Prerequisites: Prior course in psychology.
Research Methods in Social Psychology (PSY 185 BS)
Course synopsis: This course provides an introduction to contemporary social psychological research methods at both conceptual and practical levels. We will cover the research process from beginning (choosing a research question, hypothesis generation, ethics etc.) to end (interpreting data and writing reports). Along the way we will explore issues of research design and data collection (including how to understand variables and statistics) and will focus on several types of methodology (observational, survey and experimental). Part of the class time will be allocated to lectures, with the remainder devoted to developing your own research project.
Prerequisites: Psy 99; Psy 116 or equivalent.