PPT Slide
Notes:
As opposed to television, multi-media cannot play the role of companion and incidental acoustic informant, like radio or a cassette tape in the car. A multi-media program requires one-on-one undivided attentiveness. The plot does not proceed without some kind of user initiative, however minimal. That initiative may be (and all too often is) no more than point-and-click, which gives it an unhappy resemblance to that chief “couch potato” activity, pointing and clicking the infrared remote. Calling a multimedia program “interactive” when all it permits is point-and-click seems to me presumptuous. It would seem more deserving of the designation “inter-passive.”